🗣What's Your CTA?
READ NOW! SHOP NOW! BUY NOW! SUBSCRIBE NOW!
If you’re familiar with marketing then you know that a Call to Action (CTA) is one of the fundamentals of selling and converting.
A CTA’s main job is to convert visitors or browsers into buyers or subscribers. CTAs can appear in many forms:
A button on a website
A caption on a post
A link
An image
A paragraph
As copywriters (which is a synonym for marketers these days), we need to be proficient in CTA. Fortunately for you, this newsletter edition covers the best practices for making a solid CTA that will put marketers to shame.
How to Write a CTA
1-Understand your Audience
Do you know your audience? Sure you know their age, gender, and interests but are you aware of their language, their behaviors, and their emotions?
When you develop a thorough understanding of your audience, you can write captivating copy and in turn a better CTA.
Try to think of the following about your audience:
Terminology
Emotions associated with your product/service
Their struggle points
How your solution helps costumers
2-Understand the Outcome
Another fundamental of great CTA is understanding the desired outcome of it. Why are you making a CTA? To acquire shoppers, sign-ups, subscribers, or raise awareness?
Depending on the desired outcome, the copywriting vastly changes.
For example, copywriting to sell highlights the product and solution. Meanwhile, copywriting to raise awareness revolves around the reader.
3-Stand Out
Writing “Buy now” won’t elicit the need/urgency to purchase a product/service. When it comes to copywriting a CTA, try to stand out as much as possible.
For instance, Mambah Fit’s website is plastered with so many generic CTAs that it loses the value of a CTA, and feels desperate/scummy.
Mambah Fit should reduce their CTA buttons to one or two throughout the website. Similarely, they should change the text from “Start Now” or “Join Now” to “Unlock Your Summer Body” or “Eat Healthier” which disrupts the visitor’s expectations.
I should also mention that just this little trick mentioned can increase your conversion rate.
What I’ve been up to
For this week, I’m currently working on:
An article/documentary about Rai music (Probably my biggest and most researched article so far. +14 hours of research)
Preparing for client work
Organizing an interview with one of Morocco’s biggest creators (Should be the article after the Rai blog post)
What have you been up to?